SWOT analysis identifies strengths, weaknesses, opportunities, and threats, empowering you to make smarter decisions. Select from our professionally designed SWOT templates to organize your insights and take confident steps toward your objectives.
SWOT analysis is a method developed in the 1960s at the Stanford Research Institute to evaluate the internal and external factors that influence an organization's goals. It divides observations into four categories to support decision-making and planning:
Strengths: Internal capabilities, assets, skills, or achievements that directly support the achievement of goals and can be used to maintain or grow an advantage.
Weaknesses: Internal challenges, resource limitations, or operational gaps that may hinder progress, reduce performance, or expose vulnerabilities.
Opportunities: External trends, emerging markets, shifts in customer behavior, or technological changes that can be used to advance objectives or create new advantages.
Threats: External risks such as competition, market downturns, regulatory changes, or supply chain disruptions that could negatively impact goals.
By separating internal and external factors, SWOT analysis builds a clear picture of current conditions and strategic options. It connects strengths to opportunities, reveals areas that need reinforcement, highlights potential risks, and supports planning that aligns with realistic capabilities and external realities. This approach is widely used in business planning, project development, personal goal setting, market research, and competitive analysis.
Highfile’s SWOT analysis templates include predefined sections for each category, keeping attention centered on both the analytical process and the clarity of the final layout. Visual distinctions between internal and external factors support clearer evaluation, while editable elements such as color schemes, text boxes, and icons make it easier to organize findings, prioritize information, and prepare charts for meetings, reports, or strategic discussions.
Start a SWOT analysis by listing internal factors (strengths and weaknesses) and external factors (opportunities and threats) that affect your project, business, or goals. Organizing observations into these categories highlights advantages to build on, challenges to address, opportunities to pursue, and threats to prepare for.Highfile’s SWOT analysis templates are available in editable PowerPoint and Google Slides formats. Finalized charts can be shared directly through Google Slides, exported as images or PDFs for reports, or presented using PowerPoint.
Highfile’s SWOT analysis templates are available in editable PowerPoint and Google Slides formats. Finalized charts can be shared directly through Google Slides, exported as images or PDFs for reports, or presented using PowerPoint.
SWOT analysis can be applied to personal goals by listing individual strengths and weaknesses, recognizing external opportunities, and identifying potential challenges. This approach creates a clearer view of the current situation and defines specific steps toward achieving objectives.
